About
Tally is the act of careful counting.
Stone is permanence.
The name carries the weight. The work feels lighter than it used to. Tally & Stone is the next chapter of the firm formerly known as Durable Finance.
Origin
The firm started as Durable Finance — built out of the frustration of trying to grow a business without ever fully trusting what the numbers were telling us.
Bookkeepers gave us reports without insight. Accountants kept us compliant without context. Full-time CFOs were out of reach. So we built the firm we wished we had — and named it Tally & Stone when it grew into one.
We're not against the rest of the profession. We're built for the owners they leave behind.
How we show up
Owner-focused.
Every recommendation is framed around the decision in front of the owner — not the tidiness of the ledger.
Sharp on tools.
We use modern systems and AI to keep the work fast, the costs low, and the reporting clean.
Plainspoken.
Anti-jargon. Profit-focused. We say what we mean, and we say it short.
On time.
Close by the 15th. Calls returned the same day. The basics, done relentlessly.
Who we serve
Owners who want more from their numbers — who already suspect their financials are holding the business back, and are ready to do something about it.
Past the point where bookkeeping alone is enough. Below the scale where a full-time CFO makes sense. The qualifier is intent, not size.
We exist to help you build a more profitable business.
Start the conversation